The modern logo has to work harder than ever before. In the past, a company logo was perhaps intended simply for a shop sign and printed in local newspaper adverts. Today’s logos have to work with a growing plethora of smart ...
With a well-designed logo, potential clients can instantly discover how your business can serve them. Your logo is a visual representation of everything your company stands for. Think of McDonald's golden arches or the Nike swoos ...
Having a vector version of your logo is an absolute must, but what if you only have a small, bitmap version? Just run it through Adobe Illustrator’s “image trace” right? Not really, cause image trace kinda sucks ...
The logo is a unique form of communication. It is capable of communicating through color, shape and form with people from different backgrounds, speaking different languages and having different levels of education. Through its s ...